I got some great messages today from people who enjoyed my tweets “from” SapphireNow in Orlando – although I wasn’t there. That’s a tribute – not to me; we’re only talking tweets, for goodness’ sake – to SAP for pulling off a two-continent, video-streaming, full-on collaborative event I was able to participate in meaningfully fromContinue reading “SapphireNow Day One – Getting Virtual Events Right, And More”
Tag Archives: blogger
Will Tiered Content Strategies Crack the IT Research PayWall?
There are two content models in the IT research world: the PayWall and the freely available. In the former model, the business assumption is that the firm’s revenue stream is largely driven by content subscriptions. The latter treats content as the best advertising of the firm’s real value: its people and the advice they canContinue reading “Will Tiered Content Strategies Crack the IT Research PayWall?”
AR: Analysts Don’t List Themselves on Social Media
Several AR professionals have recently asked me how to find industry analyst blogs or Twitter addresses. The immediate answer was to send them to Sage Circle, where a pair of excellent directories are maintained. But the fact of the questions made me revisit the issue with a simple test: if I looked up biographies, wouldContinue reading “AR: Analysts Don’t List Themselves on Social Media”
Anonymity Is A Coward’s Cloak
Some people choose not to identify themselves when they leave blog comments. I recently had a twitter conversation after finding myself dismayed at some particularly inappropriate statements from people with “cute” screen names discussing a vendor who has recently undergone some business transitions. Assertions about the company and alleged co-workers were made that would beContinue reading “Anonymity Is A Coward’s Cloak”
HP Scores Big Win
Perhaps I should have called this piece “Blogger Eats Words.” Hewlett-Packard has landed (pun intended) precisely the kind of strategic partnership win I recently suggested it is not positioned for, based on its recent description of its portfolio in a quarterly earnings call. The victory comes exactly where I suggested it needed to: with a services-ledContinue reading “HP Scores Big Win”
AR: Continuity of Contact Makes A Difference
I’ve been an independent analyst for a few months now, and it’s been an eye-opening experience in many ways. One has been the way some organizations I dealt with for a decade forgot my name the next day. This is not intended to embarrass anyone; I will name no names. It’s about best practices forContinue reading “AR: Continuity of Contact Makes A Difference”
Captive Analyst Bloggers: Break Free! You Have Everything To Gain In Your Links
I spend a fair amount of my time checking in on the blogs of people whose work I respect. Now that I am no longer an analyst at a big-brand firm, I do this more than I used to – and I can now recognize there is an insularity “on the inside” that one becomes unawareContinue reading “Captive Analyst Bloggers: Break Free! You Have Everything To Gain In Your Links”
Analyst bloggers – strong views abound
My post about challenging issues around analyst blogging drew hundreds of hits, and many interesting comments from analysts, AR and influencer relations practitioners and others. In this note, I’ll highlight some threads from those comments, and I encourage you to review the comments themselves – and to add your own thoughts. I’ve put in linksContinue reading “Analyst bloggers – strong views abound”
Analyst Bloggers – Threat or Menace?
OK, I admit it – I stole that title idea from an old National Lampoon. But the issue is no laughing matter: what is the appropriate code of conduct when industry analysts who work for brand name companies like IDC, Gartner or Forrester have an “outside” blog or start using Twitter frequently? There have beenContinue reading “Analyst Bloggers – Threat or Menace?”