There are two content models in the IT research world: the PayWall and the freely available. In the former model, the business assumption is that the firm’s revenue stream is largely driven by content subscriptions. The latter treats content as the best advertising of the firm’s real value: its people and the advice they canContinue reading “Will Tiered Content Strategies Crack the IT Research PayWall?”
Tag Archives: 451 Group
Analyst bloggers – strong views abound
My post about challenging issues around analyst blogging drew hundreds of hits, and many interesting comments from analysts, AR and influencer relations practitioners and others. In this note, I’ll highlight some threads from those comments, and I encourage you to review the comments themselves – and to add your own thoughts. I’ve put in linksContinue reading “Analyst bloggers – strong views abound”