Racing fans – cars or bicycles – are familiar with the concept of drafting – travelling close behind another vehicle to reduce wind resistance. The concept is sometimes applied to marketing by savvy practitioners who use the spend of others to multiply their own impact in public consciousness. In recent months, I’ve noticed a growing use of twitterContinue reading “Twitter Drafting – Marketing in the Tweetstream”
Tag Archives: social media
The State of The Industry Analyst
How’s that for a ridiculous title? This piece is nowhere near as ambitious as that; it’s a response to some typically provocative comments from Gideon Gartner, a founder and arguably the most iconic figure in our industry. In his blog post Advisory Industry, a future redesign: the Payment Model, Gartner challenges his readers to thinkContinue reading “The State of The Industry Analyst”
IBM Software Partner Programs To Get a Boost From Sandy Carter
Sandy Carter is excited. If you know her, that shouldn’t be a surprise – she’s one of the most enthusiastic, engaging and social media-savvy folks at IBM. And after a couple of years with WebSphere, where she has been an effective leader and evangelist , she’s taken on a new challenge: taking IBM’s already exemplaryContinue reading “IBM Software Partner Programs To Get a Boost From Sandy Carter”
Analyst bloggers – strong views abound
My post about challenging issues around analyst blogging drew hundreds of hits, and many interesting comments from analysts, AR and influencer relations practitioners and others. In this note, I’ll highlight some threads from those comments, and I encourage you to review the comments themselves – and to add your own thoughts. I’ve put in linksContinue reading “Analyst bloggers – strong views abound”