Racing fans – cars or bicycles – are familiar with the concept of drafting – travelling close behind another vehicle to reduce wind resistance. The concept is sometimes applied to marketing by savvy practitioners who use the spend of others to multiply their own impact in public consciousness. In recent months, I’ve noticed a growing use of twitterContinue reading “Twitter Drafting – Marketing in the Tweetstream”
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Oracle Idol: Screven Delivers on MySQL Promises, But Judges’ Votes Uncertain
Larry Ellison did not speak at the O’Reilly MySQL event. While the Register was correct to say “Oracle executives are fanning out to woo open sourcers,” in its sharp-tongued review, Larry was not among them. Perhaps he saw what was coming. Neither the audience nor the event tweetstream was friendly. Twitter descriptions suggested that theContinue reading “Oracle Idol: Screven Delivers on MySQL Promises, But Judges’ Votes Uncertain”