IBM’s IOD Showcases DB2, Informix, InfoSphere. Now, About Marketing….

It was hard to decide where to look first in Las Vegas this year at IBM’s flagship information management event. Coming as it did on the heels of a massive, sprawling Oracle Open World, it was also overwhelming, but distinguished itself immediately by its focus. Whereas Oracle has smashed together hardware systems, apps, middleware, java and development, systems management and database into a bewildering multi-site show, IBM continues to run separate events for Websphere, Rational, Tivoli, and Lotus. No single IBM event trumpets “we’re the biggest,” and they don’t take over the towns they’re in; the content seems a bit more manageable. And as an attendee who hopes to get a broad view, I’m happy with that. However, as I’ll discuss below, Oracle is winning the messaging war nonetheless.

There was indeed talk of systems at IoD this year, as Smart Analytics Systems got a refresh and some added units on x-based platforms. Flash memory additions to the x-based 5600, bundling InfoSphere and Cognos along with an updated Linux release, provide the basis for a good story along with more cores, memory and storage. A similar story is possible for the POWER-based 7700, which also added the new Blue Darter solid state disk (SSD.) And the z audience gets the 9600, with its sidecar, the transparent offload to the Smart Analytics Optimizer. Yes, IBM has a column-based database, with innovative storage tweaks and an optimizer that knows when to use it and when not to. Great promise there.

So what’s wrong with this picture? Try this: ask 10 IT people what Exadata is, and what Smart Analytics Systems are. Ask them who makes the offerings, and what they do. Go ahead…I’ll wait….

Back? OK. Here’s what I learned, after doing that experiment at 3 events attended by IT people (data people, in fact.) 8 of 10 I asked knew Oracle makes Exadata and it’s a wicked fast platform for data. 4 of 10 knew who makes the other one, and fewer knew why. On visibility and buzz, game Oracle.

There is much more to talk about, and visibility and buzz are not everything. IBM’s numbers continue to be good, and nobody in Armonk is complaining. But the IBM Software brand needs to get more attention, more investment, and a tighter, more focused story. The good news? Conversations I’ve been having suggest that it will in 2011, and it’s about time. Read more of this post

Oracle Idol: Screven Delivers on MySQL Promises, But Judges’ Votes Uncertain

Larry Ellison did not speak at the O’Reilly MySQL event.  While the Register was correct to say “Oracle executives are fanning out to woo open sourcers,” in its sharp-tongued review, Larry was not among them.  Perhaps he saw what was coming. Neither the audience nor the event tweetstream was friendly. Twitter descriptions suggested that the MySQL crowd was sitting on its hands as Edward Screven, Oracle Chief Architect, took the stage (click to see the speech)  to address the future of MySQL under Oracle. Read more of this post

Oracle Touts Cost Savings With New RAC, Storage Features

Oracle has high expectations for its newest release (Oracle Database 11g R2.) “We expect 45-50% adoption of R2 by next year,” said Mark Townsend, Vice President of Product Management, at the database analyst day during Oracle Open World recently. Such a rate would be unprecedented, but Oracle has good reasons for its optimism. Many new features target extending cost-effective use of the systems (server, storage and software) in place, and the financial drumbeat was clear and consistent. Many of these benefits are due to Oracle’s increasing ability to leverage organizations’ architectural tiers: smarter use of  interconnected servers, storage, and memory are driving performance improvements at many levels. Should Oracle’s acquisition of Sun win through, one can expect to see an acceleration of this trend. Read more of this post