Hi – thanks for coming. I’m a Vice President at Gartner, on the Data Management and Integration team. I joined in January 2011, after closing IT Market Strategy, which I founded in 2009, after three decades in the IT industry. At that time, I had just left left Forrester Research after 6 years as Senior Vice President, during which I helped restructure the research organization after its acquisition of  Giga Information Group, where I had been an analyst and research manager, executive editor of the monthly Research Digest and weekly GigaFlash, and chair of  the GigaWorld conference (later Forrester IT Forum.) At Forrester, I ran technology research for several years and returned to the analyst ranks to cover the software industry and launch Forrester’s practice in Analyst Relations. I spent the intervening two years following the software markets as an independent analyst, specializing in the emerging ADBMS, BI, data integration and other data management disciplines.

Merv at IBM's IoD

Keynote at Information on Demand conference 2009

Most of my working time now is spent offering advice to technology users and vendors – for who I discuss marketing strategy, messaging , and competitive analysis. I participate in Gartner’s primary research via surveys and case studies, deliver speeches and webinars, and haunt the social computing channels.

This blog made it into the top 60 analyst blogs by Technobabble in 2009 ( – 6 months after it was launched.

Transparency has been a frequent topic in the independent analyst circles I traveled in, and Gartner has its own clear, and clearly documented, policies. I hope my readers find this useful:  I own no stock  in any technology firms. Vendors will be identified as clients whenever I mention them in a post here. Under no circumstances does my blog writing depend on these relationships – this blog is not, and never will be, written for pay. For more details see my Disclosure Policy page.

You can reach me directly at these coordinates:

Voice: 408-905-MERV (6378)
Skype: merv.adrian
Twitter: merv

Prior to becoming an industry analyst, I worked in Strategic Marketing, data warehouse marketing and analyst relations at Sybase, where I helped launch Sybase IQ, and before that at Information Builders, where I founded and edited a technical journal and a marketing quarterly.  In the 1980s I was a programmer, building systems as an independent consultant, and with Shearson Lehman Brothers. Prior to that I was a statistical analyst at the Federal Reserve Bank of New York.

Mike (standing), Randy and Merv (guitars) in Marbella
Mike (standing), Randy and Merv (guitars) in Marbella

Some folks know me as much for the Giga/Forrester jam band, where I was a founding member along with Mike Gilpin and Randy Heffner. Our sessions were a popular feature at our conferences and one of the elements I remember most fondly – you never look at a client the same way after you belt out Walkin’ in Memphis with them at midnight after a few beers. Playing is a big part of who I am, but I’ve never made it the career I dreamed of back in the fabulous 60s. Still, I do it when I can.

I was around for the introduction of the PC and edited the NYPC User Group newsletter in the days when billg, Peter Norton and similar luminaries came in person. I wrote a few articles in those days for PC Magazine, ComputerWorld and the late lamented Information Center magazine (that’s where we did BI in those days, kids.) During my daily commutes from the Jersey shore to NYC, I wrote a book, The Workstation Data Link, about the emerging micro-to-mainframe space. Back then we put boards into our PCs to connect up to the glass house, and it wasn’t easy!

It’s been a lot of fun to ride the information technology train, and it keeps getting more interesting all the time. If I can offer you any assistance, please let me know.

9 Responses to Bio

  1. Tom Kucharvy says:

    Nice to have you as company among greybeard analysts launching new firms during the recession/depression.

    Will you be at Impact? I would like to catch up.


  2. Merv Adrian says:

    I’m cropping my beard closer these days, Tom, hoping to hide the grey. It’s not working.

  3. Hi Merv!

    (no deep technical comment atm 🙂

    I just stumbled upon your blog, and I noticed that the title and subtitle are a bit hard to read – the text is white and this doesn’t go too well (at least on my screen) with the ice on the sun facing mountain in the background of the picture.

    I’m just mentioning it because I’m not sure if you’re aware of it – details like that could well turn out like that accidentally.

    Anyway, keep up the good work!


  4. Merv Adrian says:

    Thanks for that. Some design work is needed. Hardly my strong suit but I’ll take a look. Thanks. [edit 21/1/2009] As it turns out, one has limited control over elements of the WordPress-hosted blogs, and I haven’t come up with a workaround.

  5. Steve Hodos says:

    Hey, I was going through my office and found a stack of old Information Center magazines (you remember magazines- like websites that don’t need a computer or electricity): are you saying they aren’t any good anymore?

    Nice site: hope all is well with you.


  6. Ken :) says:

    Where’s the bass player??? I can vouch for Merv behind the guitar in Marbella, not like it was our honeymoon or anything! 🙂 We need to jam again soon, hmm I should send you some tunes…

  7. Pingback: The Age of Thought Leadership « The Intelligent Catalyst

  8. Alex Plavocos says:

    So great to catch up with you and your career. When we were at Information Builders it was part of your foundation that you worked with the analyst community. So glad to see how far you have come.
    Alex Plavocos

  9. Merv Adrian says:

    And I learned a lot about it from you, my first mentor. Great to hear from you!

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