I spend a fair amount of my time checking in on the blogs of people whose work I respect. Now that I am no longer an analyst at a big-brand firm, I do this more than I used to – and I can now recognize there is an insularity “on the inside” that one becomes unawareContinue reading “Captive Analyst Bloggers: Break Free! You Have Everything To Gain In Your Links”
Tag Archives: PR
PPT Wins Poll on Analysts’ Preferred Soft Copy Briefing Formats
Preliminary votes and comments are in – nearly two-thirds of our 46 respondents as of April 10 prefer Powerpoint format to PDFs, and a small minority is using annotatable PDF format, though several didn’t even know it exists. (Adobe, are you listening? Some work to do here.) Key themes in comments from AR and analysts:Continue reading “PPT Wins Poll on Analysts’ Preferred Soft Copy Briefing Formats”
How Should AR Provide Soft Copies of Briefing Content?
I had a couple of quick exchanges today with some analyst colleagues talking about what method we like to take notes during briefings. We all have our own way of storing them, sometimes a company repository, or a personal OneNote archive. I’ve always used a folder for each vendor within which I store content that canContinue reading “How Should AR Provide Soft Copies of Briefing Content?”
Analyst bloggers – strong views abound
My post about challenging issues around analyst blogging drew hundreds of hits, and many interesting comments from analysts, AR and influencer relations practitioners and others. In this note, I’ll highlight some threads from those comments, and I encourage you to review the comments themselves – and to add your own thoughts. I’ve put in linksContinue reading “Analyst bloggers – strong views abound”
Analyst Bloggers – Threat or Menace?
OK, I admit it – I stole that title idea from an old National Lampoon. But the issue is no laughing matter: what is the appropriate code of conduct when industry analysts who work for brand name companies like IDC, Gartner or Forrester have an “outside” blog or start using Twitter frequently? There have beenContinue reading “Analyst Bloggers – Threat or Menace?”