Partial Plans Perplex Press at SAP – Sybase Event, But Promise is Everywhere

SAP co-CEOs Bill McDermott and Jim Hagemann Snabe and Sybase CEO John Chen keynoted a two-continent event on August 19 to demonstrate their solidarity and provide an early look at strategic plans. Many analysts greeted the initial announcement with positive reviews – mine is here, and Noel Yuhanna of Forrester weighed in here. Progress since the $5.8 billion transaction formally closed (just a few weeks ago) has been modest, but certainly better than the message, which was not yet crisp. The press release (several pages in length) was long on marketing phrases and short on specifics, and those in attendance generally found the content scattered and difficult to parse. Highlights emerged, however, in the subsequent discussions as press, analysts and bloggers dug in for details:

  • A mobile application software development kit (SDK) will combine the Sybase Unwired Platform (SUP) with SAP NetWeaver Mobile and Business Objects Mobile software within 9 months.
  • Sybase CEO John Chen, on the SAP board, will operate Sybase as a “separate, independent unit,” and reaffirmed the commitment to maintaining the product roadmap he made when I interviewed him at TechWave
  • SAP will “port, certify and optimize” SAP Business Suite, NetWeaver Business Warehouse, Business Objects Data Services and Business Objects BI solutions to Sybase ASE. No dates were specified.
  • Business Objects, already certified for Sybase ASE and IQ, will be “combined with (unspecified) Sybase data management servers” to deliver “discovery, storage, and consumption.” No dates were specified; it’s not clear what’s new here other than packaging.
  • The companies will incorporate SAP’s in-memory computing technology across SAP and Sybase data management offerings.

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White Paper Sponsorship and Labeling

My friend Curt Monash has taken Oracle to task for the way it labels its web pages that contain download links for analyst reports, and I took some collateral damage in the process. It was embarrassing to me, but an important discussion, and I thought I ought to share some ideas about the whole issue. For example, I found that other vendor sites don’t always label white papers as sponsored either.

Some of my pieces are published by vendors who simply buy the rights to make available things I’ve posted here or elsewhere. Those are not “sponsored”; no discussion about what I will or will not say has taken place in advance, and there is no promise by me to write, or to pay by them. Other pieces are specifically commissioned from me, under editorial agreements I’ve described elsewhere. In brief, though – vendors get to check facts, but not dictate what I say. And they don’t buy comparisons, favorable or otherwise, to competitors – I don’t accept that kind of work for publication, at any price.

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Captive Analyst Bloggers: Break Free! You Have Everything To Gain In Your Links

I spend a fair amount of my time checking in on the blogs of people whose work I respect. Now that I am no longer an analyst at a big-brand  firm, I do this more than I used to – and I can now recognize there is an insularity “on the inside” that one becomes unaware of as it creeps up  on us over time. And the big firms want it that way – they have designed their blogs to be private islands, disconnected from the rest of us. Read more of this post