My friend Curt Monash has taken Oracle to task for the way it labels its web pages that contain download links for analyst reports, and I took some collateral damage in the process. It was embarrassing to me, but an important discussion, and I thought I ought to share some ideas about the whole issue.Continue reading “White Paper Sponsorship and Labeling”
Tag Archives: technology research
Decoding BI Market Share Numbers – Play Sudoku With Analysts
In a recent post I discussed Oracle’s market share in BI, based on a press-published chart taken from IDC data – showing Oracle coming in second. As often happens in such discussions, I got quite a few direct emails and twitter messages – some in no uncertain terms – about why the particular metric IContinue reading “Decoding BI Market Share Numbers – Play Sudoku With Analysts”
Disclosure Policy
Transparency has been a frequent topic in the independent analyst circles I travel in. Below is a statement of my policy. In addition to this post, I’ve added it as a “Page” as WordPress calls them, so it will always be available in the heading of the blog, where it will have a current listContinue reading “Disclosure Policy”
Will Tiered Content Strategies Crack the IT Research PayWall?
There are two content models in the IT research world: the PayWall and the freely available. In the former model, the business assumption is that the firm’s revenue stream is largely driven by content subscriptions. The latter treats content as the best advertising of the firm’s real value: its people and the advice they canContinue reading “Will Tiered Content Strategies Crack the IT Research PayWall?”
Lively LinkedIn TDWI Discussions Exemplify Community IP Values
I’m not normally a fan of blog posts that do little more than talk about information available elsewhere. But I’m going to make an exception, because what TDWI has been able to do of late on LinkedIn has generated a good deal of conversation, information sharing and intriguing conclusions. Kudos to Wayne Eckerson for hisContinue reading “Lively LinkedIn TDWI Discussions Exemplify Community IP Values”