SapphireNow Day Two – Pump It Up

Bill McDermott began the day for Orlando attendees of SapphireNow by demonstrating that there is no charisma deficit at SAP these days, and his co-CEO Jim Hagemann Snabe was right there behind him to make the case that commitment and strategy are not lacking either. They welcomed Sybase, hailed the new ByDesign release about to ship, and waved the sustainability flag high, leveraging their strong position there. Read more of this post

Will Tiered Content Strategies Crack the IT Research PayWall?

There are two content models in the IT research world: the PayWall and the freely available. In the former model, the business assumption is that the firm’s revenue stream is largely driven by content subscriptions.  The latter treats content as the best advertising of the firm’s real value: its people and the advice they can offer. And then there are hybrids: some of the content is out there, but not all.

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