The Exadata marketing story is unrelenting, and Oracle backed it with plenty of happy customers for analysts to query at Open World this year. The stories were compelling; I’ll mention a few below. In the analyst pitch, we were shown a couple of dozen logos – good for a still relatively new high-end, long salesContinue reading “Oracle’s Exadata Refresh Ups Ante on Technology and Selling Strategy”
Tag Archives: PMML
Microsoft Plays Where’s Waldo? With BI – Good Idea
In April, I was critical of the BI messaging I heard from Microsoft – as told, it was long on benefit adjectives and short on architectural clarity. But things have changed since then, and the Combined Tech Ed/Business Intelligence Conference made that very clear. Do I see more clarity because I now know more ofContinue reading “Microsoft Plays Where’s Waldo? With BI – Good Idea”