Microsoft Plays Where’s Waldo? With BI – Good Idea

In April, I was critical of the BI messaging I heard from Microsoft – as told, it was long on benefit adjectives and short on architectural clarity. But things have changed since then, and the Combined Tech Ed/Business Intelligence Conference made that very clear. Do I see more clarity because I now know more of the detail, and have internalized my own narrative? Likely. But it would be outrageously self-centered of me to think that was all. The fact is, the story is being told better, and there is much to tell. It needs to be told well because it’s complex behind the “simple” descriptions that underlie Microsoft’s ultimate value proposition: BI should be an easily consumed, context-aware service available to everyone, not a separate offering. Microsoft is tackling the continuing grand challenge of BI – expanding usage beyond the 20% of potential users that are BI consumers today. Read more of this post