Microsoft Murky on Cloud Licensing

By Laura DiDio, ITIC

Microsoft did a very credible job at its TechEd conference in New Orleans last week, laying out the technology roadmap and strategy for a smooth transition from premises-based networks/services to its emerging Azure cloud infrastructure and software + services model.

One of the biggest challenges facing Microsoft and its customers as it stands on the cusp of what Bob Muglia, president of Microsoft’s Server & Tools Business (STB) unit characterized as a “major transformation in the industry called cloud computing,” is how the Redmond, Wash. software giant will license its cloud offerings. Read more of this post

Microsoft Plays Where’s Waldo? With BI – Good Idea

In April, I was critical of the BI messaging I heard from Microsoft – as told, it was long on benefit adjectives and short on architectural clarity. But things have changed since then, and the Combined Tech Ed/Business Intelligence Conference made that very clear. Do I see more clarity because I now know more of the detail, and have internalized my own narrative? Likely. But it would be outrageously self-centered of me to think that was all. The fact is, the story is being told better, and there is much to tell. It needs to be told well because it’s complex behind the “simple” descriptions that underlie Microsoft’s ultimate value proposition: BI should be an easily consumed, context-aware service available to everyone, not a separate offering. Microsoft is tackling the continuing grand challenge of BI – expanding usage beyond the 20% of potential users that are BI consumers today. Read more of this post

SAP Signals Changes At Insider Event – Vaguely

SAP took the wraps off planned updates to its data warehousing, data integration and on-demand BI plans a bit at the  SAP Insider BI and Portals event in Orlando in late March. There were some modest surprises: the unexpected absence of Marge Breya, who was in Walldorf apparently getting a broader set of responsibilities (a week later, still no official word about that); a delay in the release schedule and changed naming of the next Business Warehouse release; and a strong (and thus encouraging) Data Services message that reaffirmed Business Objects openness. Read more of this post

IT Marketers: Oversold Announcements Weaken Your Story

Microsoft and HP’s recent announcement highlighted some of the ways in which poor announcements strain credulity and make it harder to get attention when you do have something worthwhile to talk about. Some errors crop up repeatedly in IT marketing communications, and this one suffered from several of them. Read more of this post