Oracle’s Exadata Refresh Ups Ante on Technology and Selling Strategy

The Exadata marketing story is unrelenting, and Oracle backed it with plenty of happy customers for analysts to query at Open World this year. The stories were compelling; I’ll mention a few below. In the analyst pitch, we were shown a couple of dozen logos – good for a still relatively new high-end, long sales cycle, longer still production ramp up, product. The numbers are not Teradata rates yet, but CEO Larry Ellison claims a $1.5B pipeline.  Whether you believe it or don’t, he’s telling the world – and if he misses by much, Wall Street will spank the stock, so personally I doubt that he’s pushing too far past his real expectations. The big news, of course, was a refresh of the product itself, as Oracle gets deeper into the power of leveraging hardware and software design together. Read more of this post

EMC Jumps Into ADBMS Appliance Game

The Data Computing Appliance, first deliverable from EMC’s acquisition of Greenplum, was announced last month, only 75 days after the acquisition closed, and it doesn’t lack for ambition.  Pat Gelsinger, President and Chief Operating Officer, EMC Information Infrastructure, pointed to the high level opportunity: unlocking the “hidden value” of enormous and growing data assets every company is increasingly holding, and often failing to leverage. The appliance will reach many hitherto untapped resources in the data centers that EMC occupies. Adding EMC’s manufacturing, sales and marketing, and reference architectures to the Greenplum IP brings what Gelsinger calls Greenplum’s “first phase” to its completion. And begins what is likely to be a sizable battle with Oracle, Teradata and IBM, if EMC mounts campaigns and spending to match its ambitious vision. Read more of this post

EMC Buys Greenplum – Big Data Realignment Continues

EMC’s acquisition of Greenplum, announced today as a cash transaction, reaffirms the obvious: the Big Data tsunami upends conventional wisdom. It has already reshaped the market, spawning the most ferment in the RDBMS (and non-R DBMS via the noSQL players) space in years. When I first posted on Greenplum over a year ago, I said that

Open source + capital has created an intriguing new model of rapid innovation in “mature” markets, and the database space – like BI – is not a done deal. It is indeed possible to escape the gravity well, if you execute. Greenplum is getting it done, and is among the new stars to watch.”

Why the open source reference? Greenplum uses a parallelization layer atop PostgreSQL (like Aster, another of the new breed of ADBMS.)

Now EMC has written the next chapter in that story. In the process, it adds a new piece (after literally dozens of others in the past few years) to its own portfolio, which already includes unstructured data (via Documentum) and virtualization (via VMWare), layered in among the industry-leading storage and information management pieces. Disruptive? You bet. Is EMC finished? I doubt it. Candidates? BI tools, ETL, MDM, data integration come to mind. Losers? At least one big one. Read on. Read more of this post

New TPC-H Record – Virtualized by ParAccel, VMware

You can set performance records in a virtualized environment – that’s the message of the new 1 Tb TPC-H benchmark record (scroll down to see the 1Tb results) just released by ParAccel and VMware. Running on VMware’s vSphere 4, the ParAccel Analytic Database (PADB) delivered a one-two punch: not only the top performance number for a 1 terabyte (TB) benchmark, but the top price-performance number as well. The results in a nutshell: 1,316,882 Composite Queries per Hour (QphH), a price/performance of 70 cents/QphH, and a data load rate of over 3.5 TBs per hour. ParAccel moved quickly to promote the result; oddly, VMware seems to have been asleep at the switch, with no promotion on its site as the release hit the wires, and a bland quote from a partner exec in the release itself.

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