EMC Jumps Into ADBMS Appliance Game

The Data Computing Appliance, first deliverable from EMC’s acquisition of Greenplum, was announced last month, only 75 days after the acquisition closed, and it doesn’t lack for ambition.  Pat Gelsinger, President and Chief Operating Officer, EMC Information Infrastructure, pointed to the high level opportunity: unlocking the “hidden value” of enormous and growing data assets every company is increasingly holding, and often failing to leverage. The appliance will reach many hitherto untapped resources in the data centers that EMC occupies. Adding EMC’s manufacturing, sales and marketing, and reference architectures to the Greenplum IP brings what Gelsinger calls Greenplum’s “first phase” to its completion. And begins what is likely to be a sizable battle with Oracle, Teradata and IBM, if EMC mounts campaigns and spending to match its ambitious vision. Read more of this post