Oracle’s High BI Bar: Managed, Multifaceted and Actionable

Oracle’s newest BI release is massive, spans multiple product categories, and raises the bar for competitors in dramatic fashion. In my prior post I focused on its rollout and competitive posture. The market has waited a long time as the reconciliation of many moving parts was accomplished – most notably the convergence of the Hyperion Enterprise Performance Management (EPM) offering and Oracle Business Intelligence Enterprise Edition (OBIEE). Hyperion integration with its Essbase acquisition was not complete. In 2007, OBI’s newest release (10.1.3) was most notable in many eyes for its new Microsoft Office support. PeopleSoft and Siebel had been acquired some two years before that, and Master Data Management was already a topic of discussion then (2005). There was a long way to go. And analysts? Well, think of us as the kids in the back: “Are we there yet?”

Oracle has used its time, and its $3B per year investment in R&D, well. OBIEE 11g delivers a strong base for its customers to build upon, and for its own teams to continue fleshing out a very coherent vision of ready-to-consume, actionable analytics suitable for multiple roles, on multiple platforms, across the breadth of information available. Although there is much left to do, Oracle has laid out a clear path and articulated a differentiated message that offers ample reasons for anyone on other platforms to consider OBIEE, whether or not they are an Oracle customer. For this analyst, the big wins are the Common Enterprise Information Model, The Action Framework, the strong manageability focus, unified and enhanced user interaction for report and other forms of design and delivery, and BI applications.

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Oracle Sets Sights on BI Leadership. Has it Picked the Right Target?

Oracle is not first in BI, and wants to change that – that was the clear message of a well executed, multi-site “real plus virtual” event with top executives showing off the result of a multi-year effort to rationalize and integrate a set of leading but overlapping components into a seamless suite. Oracle Business Intelligence Enterprise Edition 11g (OBIEE) deserves the accolades it has already received from analysts who welcomed its announcement – it makes bold and serious bets on effective centralized metadata administration, data integration/ unification and optimized analytic architecture, collaboration, globalization, mobile device support, and a powerful link to action that will be most effective (unsurprisingly) with its own business applications. While it misses some pieces – fully integrated in-memory processing, SaaS and cloud support among them – these will be forthcoming, and Oracle is clearly committed to a quicker release cycle now that the thorny internal politics around legacy products seem to be resolved. But its competitive focus may be misdirected; while SAP is still ahead in market share, IBM is the bigger threat in the marketplace.

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