Aster Data Systems: Specialty DBMSs Will Change the Market

In a market suddenly awash with new analytic DBMS entrants, Aster Data Systems differentiates itself with an aggressive posture: in-database computations, MapReduce integration and commodity hardware. Like several other firms I’ve talked to recently, the San Carlos-based vendor has a Big Customer (mySpace), a Recent Launch (May 2008) and a Core Team of Hotshots with industry experience. They have been quick out of the gate, and boast 15 customers who are tackling “frontline data warehousing” for problems they could not solve any other way.

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Greenplum – Reaching Escape Velocity

Greenplum is one of several companies who have defied the notion that “RDBMS has been done,” and one of the most successful of late on the high end (of scale, but not necessarily price.) The argument goes that it’s a waste of time to build a new enterprise class RDBMS – kernel, optimizer, and associated feature set  – because there is no room left for real innovation. It takes years, deep engineering expertise, and money – and when you’re done, your reward is to enter a crowded market dominated by players who have multi-billion dollar deep pockets, massive sales and engineering teams, and legions of loyal customers. A losing proposition. And yet, Greenplum has done it, and is winning deals. Regularly, and at an increasing rate. Read more of this post