Greenplum – Reaching Escape Velocity

Greenplum is one of several companies who have defied the notion that “RDBMS has been done,” and one of the most successful of late on the high end (of scale, but not necessarily price.) The argument goes that it’s a waste of time to build a new enterprise class RDBMS – kernel, optimizer, and associated feature set  – because there is no room left for real innovation. It takes years, deep engineering expertise, and money – and when you’re done, your reward is to enter a crowded market dominated by players who have multi-billion dollar deep pockets, massive sales and engineering teams, and legions of loyal customers. A losing proposition. And yet, Greenplum has done it, and is winning deals. Regularly, and at an increasing rate. Read more of this post