YouCalc Launches into Bubbling SaaS Analytics Space

The land rush into the SaaS analytics space continues; Danish startup Youcalc is seeing solid results from its December 2008 commercial launch. Its value proposition: create custom analytics applications on live data from SaaS systems. Rasmus Madsen and Henrik Kjaer co-founded Youcalc with the idea that a community-based approach to creating analytics applications and sharing them in the SaaS world would unleash creativity within well-defined communities like salesforce.com’s AppExchange, SugarCRM customers, and users of Google Analytics and Google Adwords. Joining Birst, Cloud9, GoodData, PivotLink and others, Youcalc has made good progress with a 30-day free trial and minimal traditional marketing. The idea is that users will treat the product as a platform, creating and sharing a “vast library of ready-to-use, yet customizable analytics apps.” Will this pared-down approach and community model help avoid the issues that led to the failure of Lucidera? We’ll see. Read more of this post