In the final excerpt from our interview with Marge Breya, we discuss the role of NetWeaver in SAP’s product strategy. Breya, Executive Vice President & GM Intelligence Platform & NetWeaver of SAP BusinessObjects, oversees full product line responsibility for BI and information management solutions, as well as the company’s OnDemand business. In addition, Breya isContinue reading “Marge Breya: NetWeaver + BI Forms a New Layer”
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What To Expect at Sapphire? Breya Hints At BO-BWA Connection
IT Market Strategy recently sat down with Marge Breya, Executive Vice President & GM Intelligence Platform & NetWeaver of SAP BusinessObjects, to discuss the first full year of life within SAP after being acquired at the beginning of 2008. Breya oversees full product line responsibility for BI and information management solutions, as well as theContinue reading “What To Expect at Sapphire? Breya Hints At BO-BWA Connection”
SAP Needs A Clear Message For Business Objects
In late March, over 1000 people attended the SAP Insider Business Intelligence (BI) and Portals conference. Most were customers of SAP products who were not (yet) using the products SAP acquired with Business Objects. Enthusiasm was high for the demos of text and predictive analytics, event processing and more. But to carry this story to market, especially to the newContinue reading “SAP Needs A Clear Message For Business Objects”