IBM Impact Event – Process is King

IT vendors perpetually balance between “business” and “product” messages. And it’s a “damned if you do, damned if you don’t” kind of problem. Take a mixed load of analysts and half will always think one of the dimensions got short shrift – and the other half will say exactly the opposite. So take my first impression of IBM’s Impact event, the WebSphere gathering, with a grain or twelve of salt: “IBM didn’t say nearly enough about product at Impact this year.” And there was much to say, so for me, it felt like a missed opportunity.

Analysts are spoiled creatures; I was annoyed that there was no analyst workroom, no power at our “special seating” (as if the good seats weren’t enough), bad connectivity on Day Two….as I said, spoiled. I try not to behave like a diva. Mostly I succeed. I did manage to remain focused enough to see clearly that business process has become the focus for the WebSphere gang – they’ve moved beyond an obsession with technology to focus on what we do with it. That’s a very positive step up. Read more of this post