Marriott Rewards Offers an Unexpected Internet Benefit

A nice surprise from Marriott today. I have a little time to kill and there is a Starbuck’s in the Courtyard hotel near my meeting two hours from now. So I stop in and grab a chai, find a power outlet and sit down to do a little work. Boot – find a wireless network – oh, sure, it’s the Marriott’s carrier. And then: “Welcome, Mervyn!” (Nobody else calls me that – well, my wife and mom.) ” As a Rewards member..” yup – they read the cookie and gave me access. No sign-on. No form to fill out.

Bravo, Marriott! It’s nice when a loyalty rewards program does exactly that.

About Merv Adrian
Gartner Research VP, technology analyst and consultant, 30 years of industry experience, covering software mostly, hardware sometimes.

One Response to Marriott Rewards Offers an Unexpected Internet Benefit

  1. Pingback: In Praise of the iPhone Coffeespot App and Starbucks Wi-Fi « Market Strategies for IT Suppliers

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