Microsoft TechEd vs. Apple’s WWDC: Why Apple Won

By Rob Enderle, Enderle Group

If you match Apple’s resources against Microsoft’s you see a huge imbalance.  Microsoft earns more revenues, generates more cash, and its power is heavily leveraged through massive partnerships with PC and Server OEMs and service providers.  Apple is a product company whose power is offset by its partnership with AT&T.  However, if you talk about mindshare, the reverse is true. Apple is driving most every popular client platform. It has enjoyed nearly unmatched growth in value, and its CEO was Fortune magazine’s executive of the last decade while Microsoft’s CEO is under increasing pressure to leave. Read more of this post