Aspirational Marketing and Enterprise Data Hubs

In the Hadoop community there is a great deal of talk of late about its positioning as an Enterprise Data Hub. My description of this is “aspirational marketing;” it addresses the ambition its advocates have for how Hadoop will be used, when it realizes the vision of capabilities currently in early development. There’s nothing wrong with this, but it does need to be kept in perspective. It’s a long way off.

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About Merv Adrian
Gartner Research VP, technology analyst and consultant, 30 years of industry experience, covering software mostly, hardware sometimes.

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