When is a technology offering a platform? Arguably, when people build products assuming it will be there. Or extend their existing products to support it, or add versions designed to run on it. Hadoop is there. The age of Bring Your Own Hadoop (BYOH) is clearly upon us. Specific support for components such as Pig and Hive vary, as do capabilities and levels of partnership in development, integration and co-marketing. Some vendors are in many categories – for example, Pentaho and IBM at opposite ends of the size spectrum interact with Hadoop in development tools, data integration, BI, and other ways. A few category examples, by no means exhaustive: