Disclosure Policy

This page describes the policy I follow to define my disclosure of any material connections that may have existed between IT Market Strategy and the companies I cover.


As an IT industry analyst, my goal is to provide trusted input to clients, the market, and the communities of interest in which I participate. IT Market Strategy believes clarity surrounding any potential conflicts of interest helps to enhance the value of industry insight provided. My goal is to offer honest opinions, findings, beliefs, or experiences on topics, products, services, and companies. Any perspective I have is tempered by a variety of factors including my background, prior employment, ethical standards, political affiliation, and experiences.

There may be instances where I write about or discuss my clients in my blog. When I do so, I disclose any relationship with the primary vendor being covered at the bottom of my post. Vendors are listed as clients if I have done paid projects for them within the past year and/or if I have a retained consultant relationship with them. Under no circumstances does the content of my post depend on these relationships – my blog is not, and never will be, written for pay. I have no vested interest in any of the firms I write about. I sit on no boards, and I have no investments in technology firms other than those which come about via holding mutual funds which have them inside the portfolio the fund manages. I do not have a direct relationship with fund managers.

Event Coverage

I blog, and issue social media messages, from industry events conducted by firms I follow. I do so in the interest of sharing information and analysis about the public face of those firms – how they execute such events, as well as the obvious need to keep track of product and service announcements that are typically made at such events. Vendors often cover travel expenses (including lodging if required) for analysts and press attending these events, and I accept this coverage, but I do not ask for or accept compensation for attendance. Nor do I make any commitments to the vendors offer positive (or any other) public commentary in exchange for expense coverage, although I often do so.


Below is a partial list of companies and events from whom we have received compensation for consulting or speeches.

  • Greenplum
  • HP
  • IBM
  • Infobright
  • Jaspersoft
  • Oracle
  • SAP
  • Teradata

Last update: 3/30/2023

For questions about this disclosure policy, please send an email to merv@itmarketstrategy.com